Zhu Xixi Sanduku Zawadi by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

ChumaUfungashaji· 2022

Zhu Xixi Sanduku Zawadi

by Jin Zhang

Client: Wuhan Sanbu Brand Design

Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Zhu Xixi Sanduku Zawadi

2022 ni mwaka wa tiger katika kalenda ya mwezi ya Kichina. Njia ya moja kwa moja ni kutumia picha za tiger. Mbuni hutumia matamshi sawa ya simbamarara na baraka katika Kichina, na hutumia simbamarara watano kueleza wu fu lin wanaume (nahamu ya Kichina, inayotumiwa sana katika Miaka Mpya). tumia nahau na michoro kuunda baraka za Mwaka Mpya maradufu. Bold machungwa na kijani rangi tofauti kufanya mfuko mzima maridadi zaidi. Sanduku linaweza kutumika kama uchoraji wa mapambo, na wakati huo huo, kuna picha ya rangi ya tiger kwa watu kuingiliana.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Zhu Xixi Sanduku Zawadi ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Zhu Xixi Sanduku Zawadi inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Zhu Xixi Sanduku Zawadi inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Dimensions & Packaging: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Tags: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Production Technology: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Design Challenge: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Research: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Inspiration: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Project Duration: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Operation Flow: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Team Members: Designer ：Jin Zhang