DamoWang Taurine Energy Drink Kifungashio cha Kinywaji cha Nishati na Chi Forest

Muundo DamoWang Taurine Energy Drink Kifungashio cha Kinywaji cha Nishati na Chi Forest ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ShabaUfungashaji· 2022

DamoWang Taurine Energy Drink Kifungashio cha Kinywaji cha Nishati

na Chi Forest

Mteja: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji

15,244

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #135611

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu DamoWang Taurine Energy Drink Kifungashio cha Kinywaji cha Nishati

Kinywaji cha Nishati cha DamoWang Taurine ni kinywaji cha kiutendaji kilichowasilishwa katika mkebe wa chuma wa mililita 250. Mkebe huo una vipimo vya milimita 65.6 kwa 91.8 na umetengenezwa kwa uchapishaji wa uwazi wenye mng'ao wa hali ya juu juu ya chuma. Mchoro huo unaonyesha mfano wa kielelezo kilichochochewa na Chiyou, shujaa katika hadithi za kale za Kichina, pamoja na ishara ya kidole gumba juu inayoashiria nguvu na kujiamini. Kinywaji hicho kina ginseng na mbogamboga za Kichina (wolfberry), mimea ya asili inayotumika kurejesha nguvu za mwili. Mkebe huu wa chuma unaofahamika ni rahisi kushikilia na hupoa haraka.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

DamoWang Taurine Energy Drink Kifungashio cha Kinywaji cha Nishati ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. DamoWang Taurine Energy Drink Kifungashio cha Kinywaji cha Nishati inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. DamoWang Taurine Energy Drink Kifungashio cha Kinywaji cha Nishati hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Vipimo na Ufungashaji: 65.6mm x 91.8mm
Lebo: Branding, Packaging, Chinese National Tide
Teknolojia ya Uzalishaji: High gloss iron transparent printing can on iron cans.
Changamoto ya Ubunifu: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Utafiti: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Msukumo: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Muda wa Mradi: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Mtiririko wa Uendeshaji: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Wanatimu: Yushu Zhang, Yiqun Tang
Haki za Picha: Yushu Zhang, Yiqun Tang