Free Utambulisho wa Chapa by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2022
Free Utambulisho wa Chapa
by Fengnan Lin
Client: Free
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #135862The Design
About Free Utambulisho wa Chapa
Free ni utambulisho wa chapa ulioundwa kwa ajili ya chapa ya taulo za kike. Nembo hiyo imeboreshwa kwa herufi F iliyoinuliwa kidogo, ikitoa hisia ya ujana na mtazamo wa matumaini. Maumbo mawili ya herufi e yamechorwa kama mstari mmoja unaoendelea wa brashi na kuunganishwa pamoja. Jozi hii iliyounganishwa imetolewa kutoka kwenye nembo na kutumika kama picha ya ziada, ikiwekwa kwenye kadi za biashara, beji, mifuko ya hati, masanduku ya usafirishaji wa haraka na mifuko ya turubai. Mstari huo wenye mwendo unaeleza uhuru na usemi binafsi. Mfumo wa vipimo vya kuona unahakikisha utambulisho unabaki thabiti na unaoweza kupanuliwa katika njia za mtandaoni na nje ya mtandao.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Free Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Free Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Free Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
- Dimensions & Packaging
- Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm - Tags
- Brand visual upgrade, Sanitary napkins, GEN Z,
- Production Technology
- Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
- Design Challenge
- Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
- Research
- We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
- Inspiration
- For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels. - Project Duration
- Guangzhou,Guangdong Province,China,July 6,2021
- Operation Flow
- The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
- Team Members
- Fengnan Lin
Yingqiang Zhang
Xiaofang Teng
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
