Gift of Huangyao Kifungashio cha Mchuzi by Jie Yang is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2022
Gift of Huangyao Kifungashio cha Mchuzi
by Jie Yang
Client: Decelent
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #136027The Design
About Gift of Huangyao Kifungashio cha Mchuzi
Zawadi ya Huangyao ni muundo wa ufungashaji wa zawadi kwa mchuzi wa viungo unaotengenezwa katika mji wa kale wa Huangyao, Guangxi, Uchina. Tabaka tatu za karatasi zilizochongwa na kutobolewa zimewekwa moja nyuma ya nyingine ili kuunda mandhari ya pande tatu. Tabaka la nje linaonyesha nyumba za lango, matao na madaraja. Tabaka la kati linaonyesha vibanda na maisha ya kienyeji. Tabaka la ndani linaonyesha milima na mito. Mpangilio huu unakumbusha nyumba ya jadi ya ua wa Kichina. Kifuniko cha chupa kina umbo la barabara ya mawe ya bluu. Karatasi inayoweza kuoza kwa asili ndiyo hutumika kama malighafi kuu.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Gift of Huangyao Kifungashio cha Mchuzi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Gift of Huangyao Kifungashio cha Mchuzi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Gift of Huangyao Kifungashio cha Mchuzi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
- Dimensions & Packaging
- The outer package is 75 mm thick, 380 mm long and 150 mm wide.
- Tags
- Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
- Production Technology
- The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
- Design Challenge
- 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing. - Research
- This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
- Inspiration
- Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
- Project Duration
- The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
- Operation Flow
- Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
- Team Members
- Jie Yang
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