Li Beer Ufungashaji wa Bia by China Resources Snow Breweries

Li Beer Ufungashaji wa Bia by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2022 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

DhahabuUfungashaji· 2022

Li Beer Ufungashaji wa Bia

by China Resources Snow Breweries

Client: China Resources Snow Breweries

Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category

59,800
Verified Award Winner
Verify Award Status for #136752

View at A' Design Award Press Release Award Badge

Colors

The Design

About Li Beer Ufungashaji wa Bia

Li ni muundo wa ufungashaji wa zawadi kwa bia. Chupa ya kioo inapata umbo lake kutoka kwa chupa ya udongo ya Shuang-Er-Ni-Yu iliyofukuliwa katika eneo la kihistoria la utamaduni wa Yangshao. Michongo kwenye uso wake inafanana na mawimbi ya maji ya kitamaduni na milia ya samaki. Mbinu ya kunakshi kwa kutokeza imetumika kwenye kifungashio, hivyo muundo wake unaweza kuhisiwa kwa kugusa. Picha za kifahari na hati za kale huongeza hisia ya historia. Kifungashio hufunguliwa kwa kurarua muhuri wa juu. Muundo huu unaadhimisha historia ya awali ya utengenezaji wa bia nchini China na mapishi ya jadi ya Kichina yaliyotumika kwa bia iliyomo ndani.

The Recognition

About the Tuzo ya Dhahabu ya A' Design Award

Li Beer Ufungashaji wa Bia ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Li Beer Ufungashaji wa Bia inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Li Beer Ufungashaji wa Bia huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensions & Packaging: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Production Technology: The bottle is made of glass.
Design Challenge: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Research: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiration: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Project Duration: The project started in 2020 and finished in June, 2021.
Operation Flow: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.