KGI Bank Kazi Kuu: Tovuti ya Benki by Frog Singapore is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Tovuti na Wavuti Competition Category.
ChumaTovuti· 2022
KGI Bank Kazi Kuu: Tovuti ya Benki
Client: frog Singapore
Tuzo ya Chuma ya A' Design Award Winner in Tovuti Category
Verified Award Winner
Verify Award Status for #136784The Design
About KGI Bank Kazi Kuu: Tovuti ya Benki
Maandishi ya Kitabu: KGI Bank ni tovuti inayojibadilisha (responsive) iliyoundwa kwa ajili ya benki ambayo ina kampuni tanzu nne. Tovuti hii inawasilisha taarifa za kikampuni na za rejareja ndani ya uzoefu mmoja ulioungana. Dhana rahisi ya kuona inawawezesha wateja kugundua sura mbalimbali za benki hatua kwa hatua. Michoro midogo ya uhuishaji (micro animations) inaongeza mvuto wa kihisia katika mwingiliano wa kawaida. Wito wa kuchukua hatua (calls to action) na zana zinazotumika mara kwa mara zimewekwa karibu ili kusaidia hatua inayofuata. Uboreshaji wa uelekezaji (navigation) unatoa mwongozo wa kina kati ya sehemu za kampuni tanzu. Kiolesura cha mtumiaji kiliundwa kwa kutumia Figma.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
KGI Bank Kazi Kuu: Tovuti ya Benki ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. KGI Bank Kazi Kuu: Tovuti ya Benki inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. KGI Bank Kazi Kuu: Tovuti ya Benki inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensions & Packaging
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tags
- User Experience, User Interface Design, Design System, Website, Responsive
- Production Technology
- The user interface of this website was designed in Figma.
- Design Challenge
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Research
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspiration
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Project Duration
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Operation Flow
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Team Members
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - Image Credits
- frog Singapore, 2022
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
