Muundo Wu Sian Chai Ya Kibiashara na Gong Cha California and Vinci Solution ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Nafasi za Ndani na Maonyesho.
ChumaMambo ya Ndani· 2022
Wu Sian Chai Ya Kibiashara
na Gong Cha California and Vinci Solution
Mteja: Gong cha CA Franchise
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mambo ya Ndani
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #137016Muundo
Kuhusu Wu Sian Chai Ya Kibiashara
Mradi wa usanifu wa Gong cha, uliopewa jina linalofaa, Wu Sian, hutafsiriwa bila kikomo kwa Kichina na unaweza kuonekana kupitia matamanio yake ya upanuzi wa kimataifa. Maonyesho ya kwanza ya muundo wa nyumba ya chai hutoa nafasi nzuri na ya kisasa kwa kila mtu kutoka tabaka zote za maisha ili kuonja na kufurahia. Matumizi ya mbao asilia, mawe ya marumaru, lafudhi ya chuma, na rangi za chapa katika mambo ya ndani ya nyumba ya chai hudhihirisha maadili ya msingi ya kampuni: Chai, Mwenza, Sanaa, Ladha na Muda. Nyenzo za kikaboni zinazotumiwa kuunda joto na kuhimiza furaha ya chai yao na mazingira yanayowazunguka.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Wu Sian Chai Ya Kibiashara ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Wu Sian Chai Ya Kibiashara inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Wu Sian Chai Ya Kibiashara inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
- Vipimo na Ufungashaji
- The project covers a total of 1,197 square footage.
- Lebo
- Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
- Teknolojia ya Uzalishaji
- The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
- Changamoto ya Ubunifu
- Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
- Utafiti
- Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
- Msukumo
- Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
- Muda wa Mradi
- The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
- Mtiririko wa Uendeshaji
- An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
- Wanatimu
- Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong - Haki za Picha
- Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Video Credits: Gong cha Global
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