SberPay Programu ya Malipo by Sber is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Teknolojia ya Simu, Programu na Programu Competition Category.
FedhaSimu· 2022
SberPay Programu ya Malipo
by Sber
Client: Sber
Tuzo ya Fedha ya A' Design Award Winner in Simu Category
Verified Award Winner
Verify Award Status for #137184The Design
About SberPay Programu ya Malipo
SberPay ni programu ya malipo kwa ununuzi wa mtandaoni na ndani ya programu. Malipo hukamilishwa kupitia programu ya SberBank Online, hivyo data ya kadi haihamishwi kwa maduka au washirika. Salio la kadi linaweza kuonekana kabla ya kila malipo. Malipo ya mara moja, malipo ya kujirudia na michango ya usajili yote yanaungwa mkono, na idadi isiyo na kikomo ya kadi inaweza kuunganishwa kwa matumizi ya baadaye. Lugha ya kuona ni rahisi na imejengwa kwa msingi wa uandishi wa herufi, kitufe na upinde rangi. Lengo lilikuwa kuondoa hitaji la kuingiza taarifa za kadi na kufanya malipo kuwa ya haraka na salama.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
SberPay Programu ya Malipo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. SberPay Programu ya Malipo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. SberPay Programu ya Malipo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements. - Dimensions & Packaging
- Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
- Tags
- innovation, payments, pay, acquiring, internetacquiring
- Production Technology
- The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
- Design Challenge
- It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved. - Research
- Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication. - Inspiration
- The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
- Project Duration
- The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
- Operation Flow
- One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created. - Patents
- Sberbank
- Team Members
- Daria Prokuda
Shishki Collective
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