Can You See the Music Utambulisho Unaobadilika by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
FedhaMchoro· 2022
Can You See the Music Utambulisho Unaobadilika
Client: Franz Liszt Chamber Orchestra
Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #137173The Design
About Can You See the Music Utambulisho Unaobadilika
Kazi iliyoundwa kwa ajili ya Franz Liszt Chamber Orchestra ni utambulisho wa chapa unaoendeshwa na muziki unaolenga kufufua mwonekano wa okestra. Watayarishi wake wamevumbua lugha mbadala ya muziki, ambayo kwayo wimbo wowote unaweza kuonyeshwa ndani ya seti ya miongozo iliyofafanuliwa. Utambulisho huruhusu kila mwanachama wa okestra kuunda nembo yake ya kibinafsi, inayohusiana na kipande anachopenda cha repertoire. Zaidi ya hayo, kwa sababu ya programu maalum ya kubuni nembo, hata hadhira inaweza kuwa sehemu hai ya mchakato wa kusasisha utambulisho.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Can You See the Music Utambulisho Unaobadilika ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Can You See the Music Utambulisho Unaobadilika inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Can You See the Music Utambulisho Unaobadilika ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
- Team Members
- Creators:
Name: László Herbszt
Title: Art Director
Name: Attila Simon
Title: Creative Director
Name: Gyula Halász
Title: co-creative director
Name: Dániel Zelenák
Title: Music Consultant
Name: Bianka Földi
Title: Senior Designer
Name: Boglárka Izsáki
Title: Project Manager
Name: Kata Fodor
Title: Project Manager
Name: Péter Fülöp
Title: Lead Developer - Datalytix Solutions
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