Neon Zebra Brand Launch Ufungashaji wa Vinywaji by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
FedhaUfungashaji· 2022
Neon Zebra Brand Launch Ufungashaji wa Vinywaji
by PepsiCo Design and Innovation
Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #137241The Design
About Neon Zebra Brand Launch Ufungashaji wa Vinywaji
Neon Zebra ni muundo wa ufungashaji kwa aina mbalimbali za vichanganyi vya kokteli. Kila kopo na kifurushi cha kinywaji kina mapishi ya kipekee ya kinywaji kilichochanganywa, kinachoitwa mlingano wa Neon Zebra. Mapishi haya yanawaonyesha wateja jinsi ya kutengeneza kinywaji kilichochanganywa kwa kutumia bidhaa hii. Kila kopo hutengeneza kokteli mbili, zilizogawanywa ili kushirikiana. Picha za mapambo zinazoonyeshwa kando ya bidhaa ni rahisi, zikitumia kipande cha ndimu na mnanaa ili kuongeza kina. Mapambo haya yanaonekana kama michoro thabiti ya pande mbili au kama maumbo ya pande tatu, nayo yanaipa ulimwengu wa Neon Zebra uhai.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Neon Zebra Brand Launch Ufungashaji wa Vinywaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Neon Zebra Brand Launch Ufungashaji wa Vinywaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Neon Zebra Brand Launch Ufungashaji wa Vinywaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
- Inspiration
- With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.
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