Dhahabu Ufungashaji · 2022
MTN Dew Cake-Smash Ufungashaji wa Vinywaji
by PepsiCo Design and Innovation
- Tuzo ya Dhahabu ya A' Design Award 2022 in Ufungashaji
- Estimated Number of Design Views: 39,285
- Verification code 1EF592A842 · Verify this award
Colors
About MTN Dew Cake-Smash Ufungashaji wa Vinywaji
MTN Dew Cake-Smash ni ufungashaji wa kinywaji baridi cha ladha ya keki cha toleo maalum. Ladha hii iliundwa ili kukumbusha roho ya sherehe za pamoja kama vile siku za kuzaliwa, harusi na mahafali. Muundo huu unazungumzia hatua muhimu za maisha zilizokosekana na unalenga kutoa hisia ya matumaini na furaha ya sherehe. Ulimwengu wa kuona wa wahusika wa mishumaa wenye uchangamfu uliundwa kwa ajili ya michoro ya ufungashaji na kwa matumizi ya kidijitali. Wahusika hao wa mishumaa wanaashiria umati uliokusanyika kwenye sherehe. Ufungashaji huu unawakaribisha watumiaji kuadhimisha tukio tena.
About the Tuzo ya Dhahabu ya A' Design Award
MTN Dew Cake-Smash Ufungashaji wa Vinywaji ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. MTN Dew Cake-Smash Ufungashaji wa Vinywaji inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. MTN Dew Cake-Smash Ufungashaji wa Vinywaji huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
