Dhahabu Ufungashaji · 2022
Pepsi New Year 2022 LTO Kopo la Kinywaji
by PepsiCo Design and Innovation
- Tuzo ya Dhahabu ya A' Design Award 2022 in Ufungashaji
- Estimated Number of Design Views: 41,571
- Verification code 2500824339 · Verify this award
Colors
About Pepsi New Year 2022 LTO Kopo la Kinywaji
Pepsi New Year 2022 LTO ni mfululizo wa makopo sita ya kinywaji ya toleo maalum yaliyoundwa kwa ajili ya msimu wa sikukuu za majira ya baridi. Makopo haya yalizinduliwa nchini Urusi kama sehemu ya kampeni ya msimu ya chapa. Michoro ya kisherehe imekusudiwa kuendana na kipindi chote cha sikukuu, kikimalizika na Mwaka Mpya. Muundo huu pia unapanua chapa zaidi ya ufungashaji kupitia vipengele shirikishi. Watumiaji wanaweza kuskani msimbo wa QR ulio kwenye kila kopo kwa kutumia simu janja ili kufikia promosheni, ikiwa ni pamoja na nafasi ya kushinda hudi na fulana za toleo maalum zinazong'aa gizani.
About the Tuzo ya Dhahabu ya A' Design Award
Pepsi New Year 2022 LTO Kopo la Kinywaji ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Pepsi New Year 2022 LTO Kopo la Kinywaji inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Pepsi New Year 2022 LTO Kopo la Kinywaji huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Press Kit
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
