Middle of Nowhere Primary Function: Ukurasa wa Hitilafu wa Tovuti by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Tovuti na Wavuti Competition Category.
FedhaTovuti· 2022
Middle of Nowhere Primary Function: Ukurasa wa Hitilafu wa Tovuti
by Yijia Xie
Client: IBM Research
Tuzo ya Fedha ya A' Design Award Winner in Tovuti Category
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About Middle of Nowhere Primary Function: Ukurasa wa Hitilafu wa Tovuti
Book Text: Middle of Nowhere ni ukurasa wa hitilafu 404 ulioundwa kwa ajili ya tovuti ya shirika la utafiti. Ukurasa wa 404 huonekana pale ukurasa wa tovuti unaoombwa haupo, na muundo huu hubadilisha wakati huo kuwa ziara ya maeneo yaliyowaziwa. Mandhari yanayoonyeshwa yametengenezwa na mtandao wa uzalishaji wenye ushindani, yaani muundo wa ujifunzaji wa mashine uliofunzwa kwa maelfu ya picha za mandhari halisi kutoka sehemu mbalimbali za dunia. Matokeo yake ni maeneo ambayo hayapo popote. Ukurasa umejengwa kama tovuti inayojibu (responsive website), na lengo ni kufanya hali ya kupotea mtandaoni iwe tulivu na yenye kuvutia.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Middle of Nowhere Primary Function: Ukurasa wa Hitilafu wa Tovuti ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Middle of Nowhere Primary Function: Ukurasa wa Hitilafu wa Tovuti inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Middle of Nowhere Primary Function: Ukurasa wa Hitilafu wa Tovuti ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
- Dimensions & Packaging
- Responsive website construction
- Tags
- Machine Learning, Artificial intelligence, Website design, GAN
- Production Technology
- Generative adversarial network/Machine learning/UI Design
- Design Challenge
- It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
- Research
- Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
- Inspiration
- As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
- Project Duration
- 2021.11-2022.02 New York
- Operation Flow
- These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
- Team Members
- Design Lead/Art Director: Yijia Xie
- Image Credits
- IBM Research/Yijia Xie
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