Now Sanaa ya Jalada la Albamu by Yijia Xie

Now Sanaa ya Jalada la Albamu by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ChumaMchoro· 2022

Now Sanaa ya Jalada la Albamu

by Yijia Xie

Client: Yijia Xie

Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Sanaa ya Jalada la Albamu

Now ni muundo wa albamu uliobuniwa kwa ajili ya mwanamuziki ambaye nyimbo zake sita zinasimulia hadithi kuhusu ndoto, ukuaji na mapenzi. Herufi moja yenye maana ya Kichina imechukuliwa kutoka kwa kila kichwa cha wimbo, kama vile Ulimwengu, Mvua, Amini, Macho, Mwezi na Nyota. Herufi hizi zimeunganishwa kwa kutumia mkusanyiko wa kidijitali (digital collage) na usimbaji unaozalisha (generative coding). Vipengele vilivyochaguliwa vinaingizwa katika programu ya kompyuta inayozalisha maelfu ya michoro tofauti, hivyo kila mfuko wa ufungaji ni wa kipekee. Muundo wa mraba una vipimo vya inchi 4.25 kwa inchi 4.25. Mradi huu unajumuisha michoro sita ya jalada, kitabu cha maneno ya nyimbo, na ufungaji wa albamu.

The Recognition

About the Tuzo ya Chuma ya A' Design Award

Now Sanaa ya Jalada la Albamu ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Now Sanaa ya Jalada la Albamu inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Now Sanaa ya Jalada la Albamu inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie