Hometown Flavor Ufungaji wa Tambi za Mchele by Changshu Institute of Technology

Hometown Flavor Ufungaji wa Tambi za Mchele by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2022

Hometown Flavor Ufungaji wa Tambi za Mchele

by Changshu Institute of Technology

Client: Changshu Institute of Technology

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Ufungaji wa Tambi za Mchele

Yunnan ni makao ya makabila mengi madogo ambayo yana mitindo yao ya kipekee ya kula. Kama chakula kikuu cha jadi kinachowakilisha Yunnan, tambi za mchele zinaweza kuchanganywa na malighafi yoyote na njia ya kupikia kutoa ladha tofauti. Kupitia chombo cha tambi za mchele, wabunifu wameendeleza na kubuni mfululizo huu wa bidhaa za tambi za mchele za Yunnan kwa kuchanganya mavazi ya makabila madogo ya Yunnan na ladha za makabila hayo. Kupitia teknolojia ya kisasa ya kuhifadhi chakula, ladha ya Yunnan inasambazwa ulimwenguni kote.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Hometown Flavor Ufungaji wa Tambi za Mchele ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Hometown Flavor Ufungaji wa Tambi za Mchele inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Hometown Flavor Ufungaji wa Tambi za Mchele ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.