Not Make Believe Kampeni Ya Vielelezo by Ciara Chapman is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2022
Not Make Believe Kampeni Ya Vielelezo
Client: Ciara Chapman Illustration
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #139423The Design
About Not Make Believe Kampeni Ya Vielelezo
Mradi huu wa kielelezo unashughulikia mada kwamba Maumivu sugu sio Fanya Amini. Picha ni mchanganyiko wa rangi, maumbo na wahusika wanaokuja pamoja ili kuwasilisha ujumbe. Kuna picha saba kwa jumla katika mfululizo huu. Mhusika mkuu ni msichana mdogo aliyezungukwa na wahusika ambao wana muundo na wazi. Kuna mbweha wanaojitokeza kutoka kwenye nyasi na silhouettes za giza na mwanga huongeza rangi inayozunguka. Ujumbe wa Kisanaa wa kila kielelezo unaunganishwa na mtazamaji kupitia ishara katika kila picha.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Not Make Believe Kampeni Ya Vielelezo ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Not Make Believe Kampeni Ya Vielelezo inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Not Make Believe Kampeni Ya Vielelezo inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This illustration project tackles the theme that Chronic pain is not make believe. The images are a combination of colours textures and characters that combine to communicate the major obstacles a person with chronic pain faces as a result of social perceptions and stigma. In total there are seven images one for each day of the week.
- Dimensions & Packaging
- N/a
- Tags
- Chronic pain, stigma, illustration, medical art, illustration campaign.
- Production Technology
- I created this project using Adobe Fresco on my iPad. I created some patterns to create texture and to separate the real from the imaginary.
- Design Challenge
- The hardest part of this project was to communicate the concepts around pain without turning the viewer off because of the subject matter. The titles of the images are: 1 Chronic Pain Is NOT Make Believe, 2 If You Could Feel What I Feel Even For A Moment 3 It’s Not You, It’s Me, I Miss Everything ! 4 Naysayers Bewares, 5 My Pain Is Vividly Real, 6 To Be Slowly Electrocuted (sciatica) and 7 Family Shields Me
Communication of these topics could reduce stigma. When your body is at its lowest point, it doesn’t need to be stepped on. - Research
- This is a conceptual project so the images are all broken down by the eye. The foxes represent family and those closest to me surfacing from the grass below. The animals have a pattern derived from the houndstooth pattern and where this pattern appears represents the imaginary or ‘make believe’. Silhouettes are a means of showing how we often see the world in black and white and the girls in the images look like children because of the loss of independence chronic pain causes.
- Inspiration
- Following an accident a few years ago my body was left with Chronic Pain. It is something that takes over and changes every aspect of your life. Time is spent weighing the pros and cons of every move I make, to discern whether or not the movement is worth the pain that follows. On top of this life changing event I along with every other pain sufferer must face the stigma of weakness and the various negative perceptions society has about chronic pain. When support is needed stigma is oftentimes the only thing available.
- Project Duration
- This campaign was part of my Instagram posts in March 2022. I created an online exhibition for this campaign via Instagram to reach as many people as possible through chronic pain and illustration hashtags.
- Operation Flow
- These artworks connected very well with the target audience. There are seven images so one image was posted online each day for a week. The images communicate the negatives of chronic pain and how constant pain can affect us. The invisible nature of chronic pain can be very lonely so artwork that reflects these feelings can provoke a very intense response from the viewer.
The themes are:
Chronic pain is not make believe
Naysayers
It’s not you, it’s me, I miss everything
If only you could feel what I feel, just for a moment.
My back pain is vividly real
Family shields
Sciatica is like a slow electrocution - Image Credits
- All works by Ciara Chapman
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