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Kanji Posters Mabango by Alice Xi Zong

Kanji Posters Mabango by Alice Xi Zong is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.


FedhaMchoro· 2022

Kanji Posters Mabango

by Alice Xi Zong

Client: Alice Zong Design

Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category

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The Design

About Kanji Posters Mabango

Maumbo na viboko vya Kanji vinawakilisha hali ya awali na uwepo usio na kikomo wa mazingira. Ikihamasishwa na mapigo ya maandishi ya Kichina, uchunguzi wa mawazo ya muktadha, mchanganyiko wa mitindo, na umakini wa kitamaduni, mawazo jumuishi ya nafasi kati ya maumbo yaliyotolewa na mipigo yanaonyesha umaridadi wa hali ya juu na athari za kitamaduni za calligraphy ya Kichina. Kila bango limeundwa kutokana na mchanganyiko wa kipengele cha jadi cha Kichina, kinacholeta misukumo yote pamoja na kuunda mtindo wa kipekee, maridadi wa Kichina wa hisia.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Kanji Posters Mabango ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Kanji Posters Mabango inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Kanji Posters Mabango ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Kanji strokes represent an initial state and an infinite existence of our surroundings. Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Dimensions & Packaging
Width 10-inch x Height 10-inch posters
Tags
Typography, Poster Design, Illustration, Graphic design, Chinese Elements
Production Technology
After researching for the traditional Chinese elements, the designer translated and wrote the digital Kanji strokes in Adobe Illustrator, then created the layout which combine the Kanji strokes with the photography backgrounds in Adobe Photoshop & Adobe Lightroom CC.
Design Challenge
The challenge of this project is to keep the authenticity of the traditional Chinese calligraphy, Kanji strokes, and the visually pleasing modern design layout composition. To have a better understanding of the balance of both traditional & modern visual styles, the designer interviewed most of the calligraphers, collected their opinions and suggestions after several draft options, and finally came up with the best solution that could blend both styles well and show in the poster design.
Research
The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Calligraphy and Kanji strokes.
Inspiration
Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Project Duration
The project was started in Nov 2021 in the U.S. and finished in Feb 2022.
Operation Flow
With the design concepts in mind, and with the translated calligraphy art Kanji strokes in photoshop, an experimental poster layout composition set started to developed, where each poster is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China to be applied throughout the entire brand visual materials and communication.
Patents
Alice Xi Zong
Team Members
Alice Xi Zong
Image Credits
Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2022

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