Artem Luxury Watch Straps Ufungaji by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2022
Artem Luxury Watch Straps Ufungaji
by Joel Derksen
Client: Studio Otherness
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #139454The Design
About Artem Luxury Watch Straps Ufungaji
Artem Luxury Watch Straps ni muundo wa ufungaji ulioundwa kwa ajili ya mikanda ya saa iliyotengenezwa kwa wakusanyaji. Kifuniko cha nje huteleza kando kufunua kisanduku cha ndani cha karatasi nyepesi yenye mwonekano wa ukungu, ambacho hufunguka upande kwa kifuniko chenye lami ya kubandika. Kipande cha povu ndani hushikilia mkanda mahali pake. Umbo lenye vipande vikubwa na hisia ya uchongaji linaonyesha kingo kali na usahihi wa kiufundi. Uchapishaji wa foili pamoja na karatasi za rangi ya kijivu na bluu ya kifalme hutoa mwonekano uliosafishwa na wa kiufundi. Muundo huu uliundwa kwa lengo la kuwasilisha bidhaa kwa uwazi wakati wa kufungua kisanduku.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Artem Luxury Watch Straps Ufungaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Artem Luxury Watch Straps Ufungaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Artem Luxury Watch Straps Ufungaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Team Members
- Creative Director: Joel Derksen
- Image Credits
- Photographer: Ingmar Swalue
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