Khedr El Attar Utambulisho wa Chapa by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2022
Khedr El Attar Utambulisho wa Chapa
Client: Khedr el Attar
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
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About Khedr El Attar Utambulisho wa Chapa
Khedr El Attar ni utambulisho wa chapa ulioundwa kwa ajili ya mfanyabiashara wa bidhaa za asili na ghafi zilizoanzishwa Cairo mwaka 1945. Mradi huu unaunganisha mkakati wa chapa na mfumo wa kuona unaoakisi msimamo mpya wa chapa. Utambulisho huu unadumisha hadhi ya Khedr El Attar kama chanzo cha bidhaa za asili na ghafi. Mfumo wa kuona unapanga biashara katika makundi matatu makuu: dawa za asili, bidhaa za urembo za ghafi na bidhaa za upishi. Ubunifu wa ufungashaji na miongozo ya chapa vinakamilisha mfumo huo, ukiunganisha maadili ya zamani ya biashara hii na uwasilishaji wa kisasa.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Khedr El Attar Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Khedr El Attar Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Khedr El Attar Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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