Shadlee Ufungaji wa Juisi by Mohammadreza Eslamparast

Shadlee Ufungaji wa Juisi by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2022

Shadlee Ufungaji wa Juisi

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Colors

The Design

About Shadlee Ufungaji wa Juisi

Shadlee ni mfululizo wa ufungaji wa juisi ulioundwa kwa ajili ya ladha nane za matunda, ikiwa ni pamoja na nanasi, embe na cheri chungu. Kila kifurushi kina upana wa milimita 45, kina cha milimita 45 na urefu wa milimita 130. Michoro imechorwa kwa mkono kwa mtindo wa cubism, kisha imepigwa skani na kukamilishwa kwenye kompyuta. Rangi tambarare zimetumika kwa sababu mbinu ya uchapishaji ya flexography hairuhusu mabadiliko ya rangi taratibu. Kila kifurushi kinaonyesha uso wa kifantasia wenye maelezo kama vile majani, matunda, ala za muziki au vifaa vya michezo. Rangi ya kila kifurushi inahusiana na ladha yake.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Shadlee Ufungaji wa Juisi ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Shadlee Ufungaji wa Juisi inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Shadlee Ufungaji wa Juisi ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.