Primary Residence Utambulisho wa Chapa by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2022
Primary Residence Utambulisho wa Chapa
Client: Evleen
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #140254The Design
About Primary Residence Utambulisho wa Chapa
Primary Residence ni mfumo wa utambulisho wa kuona kwa chapa ya taaluma mbalimbali. Mradi huu ulianza kama uchunguzi wa taipografia unaounganisha mtindo wa vuguvugu la Bauhaus na maumbo dhahania ya usanifu majengo. Nembo hiyo inatokana na herufi ya Kichina Ju, ambayo ina maana ya nafasi ya kuishi, na inabeba mistari mitatu yenye rangi za msingi nyekundu, njano na buluu. Jina Primary Residence linarejelea rangi hizi na pia maana ya nyumbani katika enzi ya kutengwa. Utambulisho huu umetumika kwenye kijitabu, kadi ya biashara, na seti ya vifaa vya maandishi vilivyochapishwa kwenye karatasi yenye muundo wa maumbo.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Primary Residence Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Primary Residence Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Primary Residence Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
- Dimensions & Packaging
- Main:1080px*1080px, the ration is 1:1
- Tags
- Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
- Production Technology
- Will print on the textured paper that gives the prints the touch feeling.
- Design Challenge
- How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
- Research
- The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
- Inspiration
- The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.
The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character. - Project Duration
- Started logo design in July 2021, finished in Feb 2022
- Operation Flow
- A visual design identity that takes the viewer to know this brand and the messages behind it.
- Image Credits
- Evleen Huang
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