Muundo Joy of Playing Kitambulisho cha Chapa na Squared ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2022
Joy of Playing Kitambulisho cha Chapa
na Squared
Mteja: Balin
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #140424Muundo
Kuhusu Joy of Playing Kitambulisho cha Chapa
Furaha ya Kucheza ni kitambulisho cha chapa kilichoundwa kwa ajili ya Balin, kampuni inayotengeneza vitu vya kuchezea watoto. Kitambulisho hiki kinajumuisha nembo, mali za chapa, ufungashaji pamoja na rangi na maumbo ya vitu vya kuchezea na wahusika. Lugha ya kuona ni ya minimalisti, ikiwa na maumbo rahisi, mpangilio wa rangi uliopunguzwa na michoro ya rangi za maji. Kila mhusika wa toy ana jina na hadithi yake, jambo linalosaidia watoto kujenga uhusiano wa kihisia. Vifaa vilivyochaguliwa ni pamoja na mbao, plywood, karatasi, pamba za asili na rangi zenye msingi wa maji na mimea.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Joy of Playing Kitambulisho cha Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Joy of Playing Kitambulisho cha Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Joy of Playing Kitambulisho cha Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Balin is a brand offering beautifully crafted toys that educate, inspire and delight.
We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children. - Lebo
- branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
- Teknolojia ya Uzalishaji
- All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
- Changamoto ya Ubunifu
- The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
- Utafiti
- The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
- Msukumo
- Balin is a brand with purpose.
Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.
They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations. - Muda wa Mradi
- The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
- Mtiririko wa Uendeshaji
- All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
- Wanatimu
- Creative Director - Yana Okoliyska
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
