Muundo Koch's Meerrettich Rebranding na Wolkendieb Design Agency ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2022
Koch's Meerrettich Rebranding
Mteja: KOCHS Meerrettich & Feinkost GmbH
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #140491Muundo
Kuhusu Koch's Meerrettich Rebranding
Kauli mbiu ya kurudi kwenye mizizi, kwa sasa inashinda tasnia ya chakula. Mboga ya mizizi ya kale, ambayo ni pamoja na horseradish, kwa sasa ni maarufu sana. Ili kufufua chapa katika rafu, Wolkendieb alizindua upya kitambulisho cha chapa ya Kochs na jalada la ufungaji. Nembo hiyo ilisasishwa kuwa ya kisasa na kuwa ya ujasiri na kuonekana zaidi. Muundo mpya unalenga katika kuonyesha viambato vya asili ambavyo havijachakatwa na mapishi safi bila nyongeza au vihafidhina. Safi kutoka kwa shamba moja kwa moja kwa watumiaji: moja kwa moja, kwa urahisi na kwa upendo tayari!
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Koch's Meerrettich Rebranding ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Koch's Meerrettich Rebranding inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Koch's Meerrettich Rebranding ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- Vipimo na Ufungashaji
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- Lebo
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- Teknolojia ya Uzalishaji
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- Changamoto ya Ubunifu
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- Utafiti
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- Msukumo
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- Muda wa Mradi
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- Mtiririko wa Uendeshaji
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
- Wanatimu
- Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen
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