Broken Top Brewing Co Craft Beer Ufungaji wa Kinywaji by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2022
Broken Top Brewing Co Craft Beer Ufungaji wa Kinywaji
Client: BrokenTop Brewing Co
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #140639The Design
About Broken Top Brewing Co Craft Beer Ufungaji wa Kinywaji
Broken Top Brewing Co Craft Beer ni muundo wa ufungaji wa kinywaji ulioundwa kwa ajili ya chapa ya bia ya kiufundi inayozalisha kwa kiasi kidogo, inayotengeneza IPA na pilsner. Muundo wa picha umepata msukumo kutoka kwa vinyago vya kale. Nembo iliyounganishwa hubadilika kulingana na mchanganyiko wa rangi za kila mstari wa bidhaa na kuungana na muundo huo ili kuunda mwonekano wa udanganyifu wa kuona. Mikebe imetengenezwa kwa aluminium ya buluu, iliyobinafsishwa ili kufikia rangi ya samawati iliyokolea (navy) ambayo ni nadra kwa mikebe ya aluminium. Uchapishaji wa kasi kubwa sana wa wino (ultra-high speed ink-jet) wenye safu ya wino mweupe hufanya michoro ionekane zaidi hai na yenye mvuto. Mkebe wa kawaida wa mwili wa 211 huweza kubeba wakia 12.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Broken Top Brewing Co Craft Beer Ufungaji wa Kinywaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Broken Top Brewing Co Craft Beer Ufungaji wa Kinywaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Broken Top Brewing Co Craft Beer Ufungaji wa Kinywaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
- Dimensions & Packaging
- standard 211 body diameter can for 12oz beverage
- Tags
- packaging, craft beer, beverage, beverage packaging, can, aluminum
- Production Technology
- This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
- Design Challenge
- The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
- Research
- User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
- Inspiration
- Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
- Project Duration
- Project started in early 2021 and finished in late September 2021 in New York City.
- Operation Flow
- The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
- Team Members
- Jackie Jiabei Jiang
- Image Credits
- Not applicable
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