Borjomi Ufungashaji wa Toleo Maalum by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2023
Borjomi Ufungashaji wa Toleo Maalum
Client: Borjomi
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #141264The Design
About Borjomi Ufungashaji wa Toleo Maalum
Matetemeko makali, mijeledi inayopamba anga la Borjomi, na mhusika mwenye uwepo wenye nguvu, kulungu. Mchawi aliyegeuzwa kuwa alama ya utamaduni wa Georgia. Alama ya kuonekana ya "Mfufuaji Mkuu". Borjomi huvaa mwangaza wa sherehe na kulungu, huinuka kutoka kwenye dari, nje ya maji yanayotiririka kwa nguvu. Kumzunguka, msalaba wa Bolnisi ndani ya maji, kitovu cha uzima. Mistari ya upinde wa mvua huchanganywa na mistari ya mijeledi iliyolipuka, ikisisitiza mwendo. Rangi nyekundu huongeza sherehe, na maji yanakoroswa na midundo ya matetemeko ya uumbaji.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Borjomi Ufungashaji wa Toleo Maalum ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Borjomi Ufungashaji wa Toleo Maalum inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Borjomi Ufungashaji wa Toleo Maalum hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
- Tags
- Packaging design, limited edition, can design, sparkling water
- Design Challenge
- The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging. - Inspiration
- Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator". - Project Duration
- The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
- Operation Flow
- The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
- Team Members
- creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris
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