Anlan Branding Kitambulisho cha Chapa by Haiwen Yang is a highly esteemed winner of the very prestigious 2023 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2023
Anlan Branding Kitambulisho cha Chapa
by Haiwen Yang
Client: Anlan
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #141858The Design
About Anlan Branding Kitambulisho cha Chapa
Anlan Branding ni kitambulisho cha chapa kilichoundwa kwa ajili ya chapa ya vifaa vya urembo. Kitambulisho hiki kimebuniwa ili kibaki kinachotambulika katika matumizi mbalimbali. Fonti ina pembe zilizoviringika kwa upole, huku maumbo ya herufi kwa ujumla yakibaki rahisi na safi. Muundo wa ua unaotokana na herufi A unaashiria dhana ya urembo, na mkato sahihi katika herufi A unaunganisha teknolojia na urembo. Rangi ya zambarau inatumika kama rangi kuu ya chapa. Kitambulisho hiki kinatumika katika mifumo ya vifaa vya ofisi na ufungashaji, na miongozo inasaidia matumizi thabiti.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Anlan Branding Kitambulisho cha Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Anlan Branding Kitambulisho cha Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Anlan Branding Kitambulisho cha Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
- Dimensions & Packaging
- The coordinated images were applied to all physical stationery system and package system.
- Tags
- Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
- Production Technology
- In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
- Design Challenge
- In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
- Research
- In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
- Inspiration
- In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
- Project Duration
- The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
- Operation Flow
- The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
- Patents
- Shenzhen Baselab Technology Ltd.
- Team Members
- Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng - Image Credits
- Shenzhen Baselab Technology Ltd.
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