Prakrishi Ufungashaji wa Asali by Vishal Vora

Prakrishi Ufungashaji wa Asali by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2023

Prakrishi Ufungashaji wa Asali

by Vishal Vora

Client: Prakrishi

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

25,211

Verified Award Winner

Verify Award Status for #141936

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Prakrishi Ufungashaji wa Asali

Prakrishi ni muundo wa ufungashaji kwa aina sita za asali zenye ladha mbalimbali. Aina hii inapanua chapa iliyopo tayari na kudumisha mtindo wake wa kimaridadi rahisi pamoja na nafasi nyeupe pana. Nakshi iliyobuniwa kwa kuchochewa na mabawa ya nyuki hutumika kama kipengele kikuu cha kuona. Nakshi hii inaipa aina hii ya asali utambulisho wa kipekee na kuwasaidia wanunuzi kutofautisha ladha hizo sita kwenye rafu. Kila asali hujazwa katika chupa ya kioo yenye urefu wa milimita 180 na upana wa milimita 100. Lebo ya chupa na kifuniko cha mfuniko vimechapishwa kwenye karatasi nyeupe asilia yenye umbile maalum.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Prakrishi Ufungashaji wa Asali ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Prakrishi Ufungashaji wa Asali inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Prakrishi Ufungashaji wa Asali ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)