Muundo Guo Nian Hao 包装 na Xiaohongshu ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ChumaUfungashaji· 2023
Guo Nian Hao 包装
na Xiaohongshu
Mteja: Xiaohongshu
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #142120Muundo
Kuhusu Guo Nian Hao 包装
Sanduku la zawadi la Mwaka Mpya la Xiaohongshu' 2022 linatokana na hadithi kuhusu Tamasha la Spring. Kuendeleza utamaduni wa mababu, Xiaohongshu ametayarisha seti tofauti ya Mwanga, Sauti na Nyekundu. Zawadi hizo ni pamoja na taa ya usiku wa kupiga kambi, Halli Galli, bahasha nyekundu, na kitabu cha kalenda nyekundu kinachowakilisha Xiaohongshu. Sanduku hili la zawadi linachanganya hadithi za hadithi na aina tatu za zawadi, na kutengeneza mbinu mpya ya kubuni kutoka kwa utamaduni wa jadi. Inatarajia kueleza matakwa mema ya Mwaka Mpya wa Kichina na kupitisha urithi wa kitamaduni kwa kizazi kipya.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Guo Nian Hao 包装 ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Guo Nian Hao 包装 inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Guo Nian Hao 包装 inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package. - Vipimo na Ufungashaji
- Width 345mm* Depth 285mm* Height 100mm
- Lebo
- Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
- Teknolojia ya Uzalishaji
- Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
- Changamoto ya Ubunifu
- The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
- Utafiti
- According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
- Msukumo
- Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories. - Muda wa Mradi
- The project was launched in Shanghai in JAN 2022.
- Mtiririko wa Uendeshaji
- Gifts could only be found after tearing off the riddle sealed on the cover.
- Wanatimu
- Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao - Haki za Picha
- REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
