Gui Jiu Shi Jia Ufungaji wa Kinywaji cha Pombe by Yunlin Dai and Weiliang Tao is a highly esteemed winner of the very prestigious 2023 Tuzo ya Chuma ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ChumaUfungashaji· 2023
Gui Jiu Shi Jia Ufungaji wa Kinywaji cha Pombe
by Yunlin Dai and Weiliang Tao
Client: Jiangsu Yanghe Distillery Co., Ltd
Tuzo ya Chuma ya A' Design Award Winner in Ufungashaji Category
Verified Award Winner
Verify Award Status for #142245The Design
About Gui Jiu Shi Jia Ufungaji wa Kinywaji cha Pombe
Gui Jiu Shi Jia ni muundo wa ufungaji kwa ajili ya pombe kali ya Kichina inayoitwa baijiu. Chupa hiyo ina umbo la mraba upande wa mbele, huku mtazamo wa juu ukichanganya maumbo ya mraba na duara. Umbo hilo linarejelea wazo la kitamaduni linaloleta pamoja misingi imara na fikira zenye unyumbufu. Lebo hiyo inabeba mchoro wa batiki wa ndege wa kukaribisha kutoka Guizhou, ambao ni ishara ya kitamaduni ya ukarimu. Chupa hiyo imekamilishwa kwa kunyunyizia rangi, kuoka na kupaka mswaki, huku kifuniko cha shingo kikifunikwa kwa ngozi. Sanduku hilo linatumia karatasi maalum, ubao wa nyuzinyuzi, foili ya fedha na alama za chuma. Mfumo wa nambari nne unasaidia kulinda dhidi ya bidhaa bandia.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Gui Jiu Shi Jia Ufungaji wa Kinywaji cha Pombe ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Gui Jiu Shi Jia Ufungaji wa Kinywaji cha Pombe inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Gui Jiu Shi Jia Ufungaji wa Kinywaji cha Pombe inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
- Dimensions & Packaging
- Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm - Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing. - Design Challenge
- Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
- Research
- It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
- Inspiration
- The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
- Project Duration
- 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu. - Operation Flow
- The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
- Team Members
- Liandong Zhang、Huashuang Liu、Zhaoxin Zhu
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