Muundo Ocean Blue Kifungashio cha Kinywaji Chenye Kileo na Jingzhang Xiao and Dongyan Ruan ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2023
Ocean Blue Kifungashio cha Kinywaji Chenye Kileo
na Jingzhang Xiao and Dongyan Ruan
Mteja: Jiangsu Yanghe Distillery Co., Ltd
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #142370Muundo
Kuhusu Ocean Blue Kifungashio cha Kinywaji Chenye Kileo
Ocean Blue ni muundo wa kifungashio kwa ajili ya kileo cha baijiu. Chupa hiyo inafuata uwiano wa mzunguko wa Fibonacci, ikitoa umbo lenye uwiano na mchangamko ambalo ni rahisi kushikilia na kufungua. Sehemu ya juu imemaliziwa kwa cheche za dhahabu zinazokumbusha mchanga wa ufukweni, wakati sehemu ya chini imepakwa rangi ya buluu ya bahari. Mbinu za uchapaji wa bati la shaba, utengenezaji wa muundo wa jicho la paka, na uchoraji unaoinuka zimetumika kuboresha muonekano wa uso wa chupa. Sanduku la nje limetengenezwa kwa karatasi ya bodi ya kijivu yenye sehemu ya ndani ya bodi nyeupe, mto wa povu, na kifungashio cha plastiki chenye muundo wa kusuka. Mfumo wa misimbo unaunganisha kila chupa, sanduku na kasha ili kusaidia kulinda bidhaa dhidi ya bidhaa bandia.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Ocean Blue Kifungashio cha Kinywaji Chenye Kileo ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Ocean Blue Kifungashio cha Kinywaji Chenye Kileo inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Ocean Blue Kifungashio cha Kinywaji Chenye Kileo hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
- Vipimo na Ufungashaji
- 140mmx115mmx320mm，
- Lebo
- crafts, Baijiu, spirit, packaging, art
- Teknolojia ya Uzalishaji
- Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister. - Changamoto ya Ubunifu
- Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
- Utafiti
- In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases. - Msukumo
- The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
- Muda wa Mradi
- 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Mtiririko wa Uendeshaji
- The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
- Wanatimu
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
Imedhaminiwa
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