Pakka Coffee Shop Utambulisho wa Chapa by Sersen Shenzhen Brand Consulting is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2023

Pakka Coffee Shop Utambulisho wa Chapa

by Sersen Shenzhen Brand Consulting

Client: Pakka Coffee Shop

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

Verify Award Status for #142456

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pakka Coffee Shop Utambulisho wa Chapa

Pakka Coffee Shop ni utambulisho wa chapa uliobuniwa kwa ajili ya duka la kahawa lililopo Shantou, Uchina. Muundo huu unachanganya maandishi ya mkono na mpangilio wa rangi zinazokinzana za bluu na rangi ya machungwa. Maandishi ya kawaida yanayotumika yamechochewa na sanaa ya graffiti na sanaa ya mitaani, huku mchanganyiko wa rangi ukionyesha mtindo wa kale wa Kimarekani (American retro). Mfumo huu rahisi wa kuona unahakikisha taswira ya chapa inabaki na muunganiko na inayoeleweka kwa urahisi katika midia mbalimbali. Utambulisho huu unalenga kuunganisha utamaduni wa kahawa na maisha ya kila siku, na kuvutia wateja vijana wenye mapenzi na mitindo ya mitaani.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Pakka Coffee Shop Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Pakka Coffee Shop Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Pakka Coffee Shop Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tags: LOGO, Brand Image, Coffee culture, Street culture, American style
Design Challenge: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Research: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspiration: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Project Duration: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Operation Flow: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Read the Press Release