Jundao Guiniang Ufungashaji wa Baijiu by Liang Chen

Jundao Guiniang Ufungashaji wa Baijiu by Liang Chen is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2023

Jundao Guiniang Ufungashaji wa Baijiu

by Liang Chen

Client: Shanghai Guijiu Group Co., Limited.

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Jundao Guiniang Ufungashaji wa Baijiu

Jundao Guiniang ni muundo wa ufungashaji kwa ajili ya pombe ya hali ya juu ya Kichina aina ya Baijiu. Chupa nyeupe ya kauri yenye umbo la pembe sita imepambwa kwa mchoro wa wino wa jadi wa Kichina, uliowekwa kwa mbinu ya uchomaji wa enameli. Mwangaza laini wa mchoro huo unaashiria milima na mito na unarejelea mazingira ya asili ya eneo la uzalishaji. Mbinu ya kupamba kwa shaba inachora mandhari ya eneo la asili kwa tabaka nyembamba. Kifuniko cha dhahabu kimeundwa kwa umbo la muhuri binafsi na kinaweza kuhifadhiwa kama pambo. Muundo huu unadhihirisha utamaduni wa Kichina, heshima kwa asili na thamani ya jadi.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Jundao Guiniang Ufungashaji wa Baijiu ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Jundao Guiniang Ufungashaji wa Baijiu inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Jundao Guiniang Ufungashaji wa Baijiu ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Dimensions & Packaging: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Tags: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Production Technology: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Design Challenge: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Research: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiration: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Project Duration: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Operation Flow: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Team Members: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Image Credits: Creative Director：Chen Liang