Muundo Tathra Eco Camp Utambulisho Wa Chapa na Amanda Dempster ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ChumaMchoro· 2023
Tathra Eco Camp Utambulisho Wa Chapa
Mteja: Amanda Dempster
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #142725Muundo
Kuhusu Tathra Eco Camp Utambulisho Wa Chapa
Baada ya kuharibiwa katika mioto mikali ya misitu ya Australia, Tathra Eco Camp ilihitaji utambulisho wa mfano ambao ulisimulia hadithi ya kuzaliwa upya, historia na kuzamishwa kwa asili. Wamiliki walitafuta kikundi cha chapa ambacho kingetetea hadithi ya kipekee ya ardhi huku pia wakiheshimu umuhimu wake wa kitamaduni na kujitolea kwao kwa utalii wa mazingira. Muundo wa chapa unaotokana na uwakilishi huakisi mvuto wa asili wa kambi hiyo na huheshimu mandhari iliyosasishwa na pete za miti na muundo wa kipekee wa rangi unaoashiria ukuaji, historia na ufufuo wa lengwa.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Tathra Eco Camp Utambulisho Wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Tathra Eco Camp Utambulisho Wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Tathra Eco Camp Utambulisho Wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered. - Vipimo na Ufungashaji
- Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral - Lebo
- Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
- Teknolojia ya Uzalishaji
- A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums. - Changamoto ya Ubunifu
- The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
- Utafiti
- In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
- Msukumo
- With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding. - Muda wa Mradi
- The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
- Mtiririko wa Uendeshaji
- The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
- Hataza
- Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
- Wanatimu
- Amanda Dempster
- Haki za Picha
- Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)
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