Italian Capital of Culture Nembo Na Kampeni Ya Uzinduzi na Akomi

Muundo Italian Capital of Culture Nembo Na Kampeni Ya Uzinduzi na Akomi ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2023

Italian Capital of Culture Nembo Na Kampeni Ya Uzinduzi

na Akomi

Mteja: Municipalities of Brescia and Bergamo

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

30,406

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #143502

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Italian Capital of Culture Nembo Na Kampeni Ya Uzinduzi

Nembo moja iliyoshirikiwa na miji miwili tofauti (Bergamo na Brescia, iliyounganishwa kama mwaka wa 2023 Mji Mkuu wa Utamaduni wa Italia) ikichochewa na utamaduni wa pop na iliyoundwa kubadilika wakati wa wakati. Jiometri nzima inategemea kupinda kwa vipengee vya mstari na unene wa mara kwa mara, ukichochewa na vijiti vya ujenzi ambavyo miji hiyo miwili inajulikana sana, kwa lengo la kupindua mtindo wa miji ya viwandani na kusherehekea uthabiti wao wakati wa mlipuko wa kwanza wa Covid-19. Kipengele nyekundu cha iconic sio tu 3 na B kwa wakati mmoja, lakini pia kinaweza kupata maana tofauti na maumbo katika mazingira tofauti.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Italian Capital of Culture Nembo Na Kampeni Ya Uzinduzi ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Italian Capital of Culture Nembo Na Kampeni Ya Uzinduzi inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Italian Capital of Culture Nembo Na Kampeni Ya Uzinduzi ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Vipimo na Ufungashaji: Minimum height of the logo: 10 mm
Lebo: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Teknolojia ya Uzalishaji: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Changamoto ya Ubunifu: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Utafiti: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Msukumo: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Muda wa Mradi: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Mtiririko wa Uendeshaji: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.