Happy Petty Kifungashio cha Chakula cha Wanyama Kipenzi by Luo Heng is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
ShabaUfungashaji· 2023
Happy Petty Kifungashio cha Chakula cha Wanyama Kipenzi
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
Tuzo ya Shaba ya A' Design Award Winner in Ufungashaji Category
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- Verified Award Winner
- Verify Award Status for #144363
The Design
About Happy Petty Kifungashio cha Chakula cha Wanyama Kipenzi
Happy Petty ni muundo wa kifungashio kwa ajili ya chakula cha paka. Mfululizo huu unatumia wahusika sita wa michoro, na kila mhusika unalingana na aina tofauti ya chakula cha paka. Mavazi, rangi na vipengele vya picha hubadilika kutoka kwa mhusika mmoja hadi mwingine, hivyo kila kifungashio kina utambulisho wake wa kipekee. Wahusika hawa wamepata msukumo kutoka kwa taswira za michoro maarufu na kutoka kwa watu maarufu wa mitindo. Rangi angavu zinatumika kuvutia macho na kujitenga na mitindo ya jadi ya vifungashio vya chakula cha wanyama kipenzi. Muundo huu unalenga kuonyesha uwiano wa maisha kati ya watu wa kisasa na wanyama wao wa kipenzi.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Happy Petty Kifungashio cha Chakula cha Wanyama Kipenzi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Happy Petty Kifungashio cha Chakula cha Wanyama Kipenzi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Happy Petty Kifungashio cha Chakula cha Wanyama Kipenzi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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