Hainan Beer Ufungashaji wa Bia na China Resources Snow Breweries Ltd.

Muundo Hainan Beer Ufungashaji wa Bia na China Resources Snow Breweries Ltd. ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2023

Hainan Beer Ufungashaji wa Bia

na China Resources Snow Breweries Ltd.

Mteja: China Resources Snow Breweries

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

31,595

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #144565

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Hainan Beer Ufungashaji wa Bia

Hainan Beer ni muundo wa ufungashaji wa bia uliohamasishwa na mandhari na utamaduni wa Hainan. Chupa ya kioo ina michoro ya nakshi iliyoinuka iliyochorwa kutokana na mawimbi ya bahari, mashua za matanga, minara ya taa, minazi na ndege wa baharini, na umbo lake jembamba linawezesha kushikwa kwa mkono mmoja. Kopo la alumini limechapishwa kwa wino unaobadilika rangi kutokana na joto, hivyo muundo wa muhuri wa posta hujitokeza taratibu kadri joto linavyoshuka wakati wa kuwekwa kwenye jokofu. Sanduku la nje limetengenezwa kwa karatasi ya kraft na limeundwa kwa umbo la mzigo wa safari. Ufungashaji huu unaunganisha bia na mandhari ya eneo hilo pamoja na mtindo wa maisha wa kienyeji uliotulia.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Hainan Beer Ufungashaji wa Bia ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Hainan Beer Ufungashaji wa Bia inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Hainan Beer Ufungashaji wa Bia ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Vipimo na Ufungashaji: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Lebo: beer, localization of design, Hainan, cultural elements, Hainan style
Teknolojia ya Uzalishaji: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Changamoto ya Ubunifu: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Utafiti: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Msukumo: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Muda wa Mradi: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Mtiririko wa Uendeshaji: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Wanatimu: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao