It Is In Your Genes Utambulisho Unaobadilika by Bianka Foldi and Robert Valoczi

It Is In Your Genes Utambulisho Unaobadilika by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2023

It Is In Your Genes Utambulisho Unaobadilika

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Utambulisho Unaobadilika

Utambulisho huu wa chapa uliundwa kwa huduma ya uchapaji genotyping, ambayo utabiri wa magonjwa ya kijeni yanaweza kugunduliwa. Kama vile muundo wa DNA, dhana ya muundo pia ilijengwa juu ya mfumo wa misimbo, ambayo ni misimbo iliyoundwa mahususi ya Morse inayowakilisha herufi za alfabeti. Neno lolote linaweza kuonyeshwa kwa njia hii, na kugeuza nembo tuli kuwa kitambulisho chenye nguvu. Nembo, ambayo ni jina la Mteja iliyoandikwa na misimbo, inachukua umbo la muundo wa helikali mbili wa DNA. Hivi ndivyo biashara ya Mteja inavyoonyeshwa kimawazo na kimwonekano katika utambulisho.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

It Is In Your Genes Utambulisho Unaobadilika ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. It Is In Your Genes Utambulisho Unaobadilika inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. It Is In Your Genes Utambulisho Unaobadilika hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon