Muundo Heralbony Ufungashaji na Atsushi Morita ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2023

Heralbony Ufungashaji

na Atsushi Morita

Mteja: Paper Parade Inc.

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

31,487

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #145156

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Heralbony Ufungashaji

Heralbony ni mfululizo wa ufungashaji ulioundwa kwa ajili ya chapa ya sanaa-maisha inayotumia kazi za sanaa za wasanii wenye ulemavu katika mitindo na muundo wa ndani. Karatasi moja ya bluu, iliyochaguliwa kutoka aina zaidi ya 9,000 za karatasi, inatumika kwa vifungashio vyote na zana za uchapaji chapa ambazo wateja hugusa. Bluu ni rangi ya ishara ya Siku ya Autism Duniani. Karatasi iliyochaguliwa ni nene na ina mguso wa kazi za mikono. Ni uchapishaji wa foili pekee unaotumika, katika nafasi moja na ukubwa mmoja, jambo linaloondoa hatua ya kuthibitisha rangi na kuweka gharama chini. Mfululizo huu unajumuisha masanduku ya bidhaa, masanduku ya zawadi na mifuko ya ununuzi.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Heralbony Ufungashaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Heralbony Ufungashaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Heralbony Ufungashaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Vipimo na Ufungashaji: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Lebo: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Teknolojia ya Uzalishaji: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Changamoto ya Ubunifu: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Utafiti: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Msukumo: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Muda wa Mradi: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Mtiririko wa Uendeshaji: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Haki za Picha: Photographer Yusuke Tsuchida, 2019 to 2022.