Dukang Liquor Ufungashaji wa Chupa ya Kinywaji Kikali na Tiger Pan

Muundo Dukang Liquor Ufungashaji wa Chupa ya Kinywaji Kikali na Tiger Pan ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2023

Dukang Liquor Ufungashaji wa Chupa ya Kinywaji Kikali

na Tiger Pan

Mteja: Luoyang Dukang Wine Group Co., Ltd

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

33,493

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #145418

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Dukang Liquor Ufungashaji wa Chupa ya Kinywaji Kikali

Dukang Liquor ni muundo wa ufungashaji wa kinywaji kikali cha Kichina cha baijiu. Chupa imeundwa kutoka juu hadi chini kuunda umbo dhahania la wasifu wa Cao Cao, mwanamkakati wa kijeshi na mshairi wa kihistoria ambaye ushairi wake uliipa chapa hii jina lake. Kifuniko kinakumbusha vazi la kichwa la maafisa wa kipindi cha baada ya nasaba ya Han, na mwili wa chupa umechongwa kama joho, jambo ambalo pia hutoa mshiko thabiti. Kioo kimetumika badala ya kauri inayozoeleka kwa chapa zinazofanana, hivyo uso wa chupa unapata mng'ao na umbile maalum. Sanduku la nje limepambwa kwa mchoro wa vekta wa Luoyang, mji mkuu wa kale.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Dukang Liquor Ufungashaji wa Chupa ya Kinywaji Kikali ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Dukang Liquor Ufungashaji wa Chupa ya Kinywaji Kikali inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Dukang Liquor Ufungashaji wa Chupa ya Kinywaji Kikali ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Vipimo na Ufungashaji: Bottle size: 294mm x 88mm
Lebo: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Teknolojia ya Uzalishaji: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Changamoto ya Ubunifu: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Utafiti: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Msukumo: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Muda wa Mradi: The project lasts 4 month, designed in Shenzhen.
Mtiririko wa Uendeshaji: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Hataza: Tiger Pan
Wanatimu: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Haki za Picha: Tiger Pan