Muundo Tibet Shannan Utambulisho Wa Shirika na River Liu ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
FedhaMchoro· 2023
Tibet Shannan Utambulisho Wa Shirika
na River Liu
Mteja: River Liu Design
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #145618Muundo
Kuhusu Tibet Shannan Utambulisho Wa Shirika
Mradi wa Tibet Shannan unaolenga kukuza sekta ya utalii huko Shannan. Kwa kuunda nembo ya mwakilishi ili kupanua hisia za jiji kupitia bidhaa za kimfumo na waelekezi wa watalii. Msukumo wa nembo umetolewa kutoka kwa vipengele vya Shannan na kurahisishwa kuwa alama kupitia sanaa ya kisasa. Nembo yenyewe ni ya aina nyingi na inaweza kupanuka, inaweza kuunganishwa bila mshono katika bidhaa tofauti. Kazi hii inatarajia kuleta nishati chanya na ya kuvutia kwa watazamaji, kukidhi vyema mahitaji ya soko la kisasa na kusaidia jiji hili la kale kuonyesha vipengele vyake mbalimbali.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Tibet Shannan Utambulisho Wa Shirika ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Tibet Shannan Utambulisho Wa Shirika inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Tibet Shannan Utambulisho Wa Shirika ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
- Vipimo na Ufungashaji
- The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
- Lebo
- Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
- Teknolojia ya Uzalishaji
- The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
- Changamoto ya Ubunifu
- Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
- Utafiti
- With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
- Msukumo
- Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
- Muda wa Mradi
- The project started in July 2021 in China and finished in Jun 2022.
- Mtiririko wa Uendeshaji
- The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
- Hataza
- Copyrights belong to River Liu,2022
- Wanatimu
- River Liu
- Haki za Picha
- Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.
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