ReForm Plastic Muundo wa Utambulisho wa Chapa by Giang Nguyen

ReForm Plastic Muundo wa Utambulisho wa Chapa by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2024

ReForm Plastic Muundo wa Utambulisho wa Chapa

by Giang Nguyen

Client: ReForm Plastic

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Muundo wa Utambulisho wa Chapa

ReForm Plastic ni biashara yenye dhamira ya kijamii yenye makao makuu nchini Vietnam, iliyojitolea kushughulikia tatizo la taka za plastiki, kuboresha ustawi wa wafanyakazi wa taka wasio rasmi, na kukuza uchumi wa mzunguko kupitia uzalishaji wa samani na mbao zinazotengenezwa kutoka kwa taka za plastiki zilizochakatwa upya. Muundo wa kipekee wa uso wa mbao za ReForm Plastic umefumwa kwa ustadi katika utambulisho wa chapa. Kadri kampuni inavyoendelea kutengeneza mbao mpya, maktaba yake ya rasilimali za chapa inakua na kubadilika, ikizalisha mkusanyiko wenye nguvu na ulioungana wa nyenzo za muundo kwa ajili ya juhudi za ubunifu.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

ReForm Plastic Muundo wa Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. ReForm Plastic Muundo wa Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. ReForm Plastic Muundo wa Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release