Wonderland Fruit Mchoro wa Ufungashaji by Chia-Liang Lin

Wonderland Fruit Mchoro wa Ufungashaji by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.

ShabaMchoro· 2023

Wonderland Fruit Mchoro wa Ufungashaji

by Chia-Liang Lin

Client: Huzhou University

Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Mchoro wa Ufungashaji

Wonderland Fruit ni mfululizo wa michoro ya ufungashaji iliyoundwa kwa ajili ya bidhaa za matunda. Michoro hii inatumia vipengele vya sanaa ya kitamaduni ya Kichina, kama vile minara, korongo na mawingu ya bahati njema, ili kuonyesha hali ya nchi ya ajabu. Sauti ya rangi inafuata rangi ya kila tunda, ili mchoro na bidhaa vilingane katika mwonekano na mtindo. Rangi laini zinatumika kuunganisha mitindo ya kitamaduni na ya kisasa. Mfululizo huu ulitengenezwa kwa kutumia Adobe Photoshop na Illustrator, na kila karatasi ina vipimo vya milimita 297 kwa 420.

The Recognition

About the Tuzo ya Shaba ya A' Design Award

Wonderland Fruit Mchoro wa Ufungashaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Wonderland Fruit Mchoro wa Ufungashaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Wonderland Fruit Mchoro wa Ufungashaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU