KK-Park Mfumo wa Alama za Uelekezaji by Yi Zhang is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
FedhaMchoro· 2023
KK-Park Mfumo wa Alama za Uelekezaji
by Yi Zhang
Client: Value Design and Consulting (Shenzhen) Co., Ltd.
Tuzo ya Fedha ya A' Design Award Winner in Mchoro Category
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- Verified Award Winner
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The Design
About KK-Park Mfumo wa Alama za Uelekezaji
KK-Park ni mfumo wa alama za uelekezaji kwa ajili ya eneo la kitamaduni na burudani huko Yancheng, China. Eneo hilo, lililokuwa uwanja wa michezo hapo awali, lilikarabatiwa ili kuwa mahali pa mabadilishano ya kitamaduni kati ya China na Korea Kusini. Muundo huu unatafsiri upya vipengele vya Kikorea, ikiwa ni pamoja na riboni za mavazi ya jadi ya Kikorea, mpangilio wa rangi wa jadi unaojulikana kama Obangsaek, na michirizi ya herufi za Kikorea. Alama hizo hufuata mzunguko wa eneo hilo unaofanana na mkanda. Alama ndefu za kuonyesha njia zimesimama karibu na kila lango la kuingilia ili kuwaongoza wageni. Mbao hizo zimetengenezwa kwa chuma cha pua kilichopindwa, zilizotengenezwa kabla na kusakinishwa mahali husika.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
KK-Park Mfumo wa Alama za Uelekezaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. KK-Park Mfumo wa Alama za Uelekezaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. KK-Park Mfumo wa Alama za Uelekezaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
- Dimensions & Packaging
- 2200mm x 500mm x 665mm/5mm thick stainless steel bending
- Tags
- Signage, Commercial Street, public space, redevelopment, Culture
- Production Technology
- The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
- Design Challenge
- The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
- Research
- The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
- Inspiration
- Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges. - Project Duration
- Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China - Operation Flow
- Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
- Team Members
- Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer) - Image Credits
- Updesign
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