Muundo Mouled Bonbon Ufungashaji wa Kimsimu na Kamal Rizk - Bold Branding ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ChumaUfungashaji· 2023
Mouled Bonbon Ufungashaji wa Kimsimu
Mteja: Voila Dessert shop
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #147557Muundo
Kuhusu Mouled Bonbon Ufungashaji wa Kimsimu
Hii ni muundo wa ufungashaji wa peremende maalum za karanga zenye ukubwa wa bonbon zinazoundwa tu kwa ajili ya tamasha la Mouled. Dhana ya muundo inategemea umbo la bonbon iliyofungwa lililoandaliwa kulingana na urefu wa bomba. Mbuni alirahisisha sherehe za jadi za Mouled hadi vipengele muhimu vichache kwa kutumia mistari wazi ya kijiometri. Aliunda Mwanasesere, Shujaa, Farasi, Jicho Baya, na Njiwa kwa kutumia vitalu vya rangi kali. Kwa kutumia mtindo sawa wa kijiometri, aliunda uandishi wa herufi nzito wa Mouled Bonbon ukiunganisha dhana. Mouled Bonbon hii ni mtazamo wa kisasa wa sherehe ya jadi ya kale.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Mouled Bonbon Ufungashaji wa Kimsimu ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Mouled Bonbon Ufungashaji wa Kimsimu inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Mouled Bonbon Ufungashaji wa Kimsimu inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
- Vipimo na Ufungashaji
- Tube Width 100 x Diameter 100 x Height 270
- Lebo
- packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
- Teknolojia ya Uzalishaji
- These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
- Changamoto ya Ubunifu
- Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual. - Utafiti
- Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design. - Msukumo
- Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
- Muda wa Mradi
- The project started in August 2022 in Cairo and finished in October 2022 in Cairo
- Mtiririko wa Uendeshaji
- This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
- Wanatimu
- Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby - Haki za Picha
- Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022
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