The Dark Side of the Moon Barua Ya Mapenzi na Maria-Luisa Uth

Muundo The Dark Side of the Moon Barua Ya Mapenzi na Maria-Luisa Uth ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2023

The Dark Side of the Moon Barua Ya Mapenzi

na Maria-Luisa Uth

Mteja: Fortuna Design Studio

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

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Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #147779

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu The Dark Side of the Moon Barua Ya Mapenzi

Upande wa Giza wa Mwezi ni barua ya upendo inayosimulia hadithi ya mapenzi ya jadi ya Wachina. Miradi hii inaadhimisha muundo mzuri wa uchapishaji wa zamani kwa kuzingatia aina, vielelezo, muundo wa picha na nyenzo. Mfuko wa barua unafungua na upande wa giza wa mwezi unaonekana. Barua hiyo inakunjwa kama mfuko wa pochi, njia ya kukunja kutoka Japani ambayo ilifika Ulaya katika karne ya 18 na ikawa maarufu kama njia ya kukunja herufi za upendo. Karatasi iliyotumiwa, ambayo inaweza kukunjwa bila kupasuka na ambayo ni translucent, huruhusu pande mbili za barua ziyunguke wakati unashikilia dhidi ya mwanga.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

The Dark Side of the Moon Barua Ya Mapenzi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. The Dark Side of the Moon Barua Ya Mapenzi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. The Dark Side of the Moon Barua Ya Mapenzi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Vipimo na Ufungashaji: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Lebo: graphic design, illustration, print, type design, package design
Teknolojia ya Uzalishaji: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Changamoto ya Ubunifu: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Utafiti: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Msukumo: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Muda wa Mradi: started August in Hangzhou and finished November in Hangzhou
Mtiririko wa Uendeshaji: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Haki za Picha: Qianli Ma, Maria-Luisa Uth