Luckin 2.0 Ufungashaji wa Kahawa ya Dripu by Tiger Pan

Luckin 2.0 Ufungashaji wa Kahawa ya Dripu by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2023

Luckin 2.0 Ufungashaji wa Kahawa ya Dripu

by Tiger Pan

Client: Lucky Coffee Technology (China) Co., Ltd.

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

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Verified Award Winner

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Colors

The Design

About Luckin 2.0 Ufungashaji wa Kahawa ya Dripu

Luckin 2.0 ni mfululizo wa ufungashaji wa kahawa ya dripu ulioundwa kwa aina tano za kahawa. Kila sanduku limechorwa kwa michoro inayoonyesha asili ya punje zake, ikijumuisha Afrika na Yunnan nchini China. Mimea na wanyama wa eneo husika wamechorwa ili kuwasilisha mandhari ya asili. Mipangilio mitano ya rangi angavu hutenganisha aina hizo na kusaidia masanduku kujitokeza kwenye rafu ya maonyesho. Mpangilio wake ni wa moja kwa moja na rahisi, wenye taarifa wazi za bidhaa badala ya kauli mbiu ndefu. Masanduku hayo yametengenezwa kwa uchapishaji wa rangi nne, ushindiliaji wa moto wa rangi nyeusi isiyong'aa na lebo ya fedha isiyong'aa.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Luckin 2.0 Ufungashaji wa Kahawa ya Dripu ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Luckin 2.0 Ufungashaji wa Kahawa ya Dripu inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Luckin 2.0 Ufungashaji wa Kahawa ya Dripu ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions & Packaging: Width 75mm x length 110mm x height 125mm
Tags: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Research: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen.
Operation Flow: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patents: Copyrights belongs to Tiger Pan
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Image Credits: Tiger Pan