Oil Street Art Space Utambulisho wa Kuonekana by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 Tuzo ya Shaba ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ShabaMchoro· 2023
Oil Street Art Space Utambulisho wa Kuonekana
by Kimhung Choi and Thomas Siu
Client: Kimhung Design
Tuzo ya Shaba ya A' Design Award Winner in Mchoro Category
Verified Award Winner
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About Oil Street Art Space Utambulisho wa Kuonekana
Oi ni utambulisho wa kuonekana wa Oil Street Art Space, ukumbi wa umma wa burudani na utamaduni ulioko Hong Kong. Eneo hilo lilikuwa jengo la zamani la klabu ya mashua ya kifahari na linajumuisha jengo la kihistoria la Daraja la II lenye matofali mekundu na paa la vigae, pamoja na eneo la nje la zaidi ya mita za mraba 3000. Jina hilo linabadilisha herufi L na alama ya mshangao, ambayo huvutia usikivu na kuashiria mahali husika. Umbo la nembo linaonyesha kitendo cha kuita kwa sauti kubwa. Rangi ya kijani ndiyo rangi ya utambulisho, ikiashiria kisiwa cha sanaa ndani ya jiji. Utambulisho huu umetumika katika michoro ya mazingira na bidhaa za uchapishaji.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Oil Street Art Space Utambulisho wa Kuonekana ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Oil Street Art Space Utambulisho wa Kuonekana inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Oil Street Art Space Utambulisho wa Kuonekana hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
- Dimensions & Packaging
- Various dimensions according to the visual identity application from buntings to pinned badges
- Tags
- Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
- Production Technology
- The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
- Research
- Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
- Inspiration
- The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
- Project Duration
- May 2022, The Hong Kong SAR
- Operation Flow
- The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
- Team Members
- Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu
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