Modulabs Mfumo wa Kitambulisho cha Kuonekana by Wonseon Yu and Yoonhee Jeong is a highly esteemed winner of the very prestigious 2023 Tuzo ya Chuma ya A' Design Award in Usanifu wa Michoro, Picha na Mawasiliano ya Kuona Competition Category.
ChumaMchoro· 2023
Modulabs Mfumo wa Kitambulisho cha Kuonekana
by Wonseon Yu and Yoonhee Jeong
Client: Modulabs
Tuzo ya Chuma ya A' Design Award Winner in Mchoro Category
Verified Award Winner
Verify Award Status for #148300The Design
About Modulabs Mfumo wa Kitambulisho cha Kuonekana
Modulabs ni mfumo wa kitambulisho cha kuonekana ulioundwa kwa ajili ya jumuiya ya utafiti. Mfumo huu wa kitambulisho umejengwa kwa kutumia fonti maalum inayobadilika (variable typeface). Fonti hii ina mhimili mmoja wa ukuaji wenye hatua 300, ambao huruhusu maumbo mengi tofauti ya herufi. Kila herufi imechorwa kwa umakini badala ya kutengenezwa kutoka kwa maumbo ya kijiometri, jambo linalotoa tabia ya kibinadamu. Herufi zenye mtikisiko mdogo huakisi kitendo na uchunguzi badala ya matokeo kamilifu. Wanachama wanaweza kutumia fonti hii kuendana na kitambulisho, na zana za ndani huwasaidia kuunda majina kwa urahisi.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Modulabs Mfumo wa Kitambulisho cha Kuonekana ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Modulabs Mfumo wa Kitambulisho cha Kuonekana inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Modulabs Mfumo wa Kitambulisho cha Kuonekana inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
- Tags
- Identity, Typeface, System
- Production Technology
- The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.
We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure. - Design Challenge
- Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
- Research
- We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
- Inspiration
- Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
- Project Duration
- The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
- Operation Flow
- Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
- Patents
- trademarks: Modulabs (2023)
- Team Members
- Creative Director: Wonseon Yu
Designer: Yoonhee Jeong
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