Milk Fit Usanifu wa Ufungashaji by Li Huang

Milk Fit Usanifu wa Ufungashaji by Li Huang is a highly esteemed winner of the very prestigious 2023 Tuzo ya Fedha ya A' Design Award in Usanifu wa Ufungashaji Competition Category.

FedhaUfungashaji· 2023

Milk Fit Usanifu wa Ufungashaji

by Li Huang

Client: Shiny Meadow

Tuzo ya Fedha ya A' Design Award Winner in Ufungashaji Category

26,191

Verified Award Winner

Verify Award Status for #148433

View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Fit Usanifu wa Ufungashaji

Milk Fit ni usanifu wa ufungashaji wa maziwa fresh mepesi. Chupa imetengenezwa kwa PET nene na yenye uwazi mkubwa, ikiwa na kifuniko cha PE na lebo ya BOPP, ikitoa muonekano kama wa kioo unaoonyesha maziwa kwa uwazi. Kila seti ina chupa tatu za mililita 450. Paka mdogo wa kijani, anayeonyeshwa katika mikao tofauti, ndiye kipengele kikuu cha kuona. Rangi ya kijani inarejelea mazingira ya kiikolojia ya shamba. Alama za urejelezaji kwenye lebo zinaunga mkono wazo la utunzaji wa mazingira. Paka huyo pia anaunganisha bidhaa hii na kampeni ya uokoaji wa wanyama wanaozurura.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Milk Fit Usanifu wa Ufungashaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Milk Fit Usanifu wa Ufungashaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Milk Fit Usanifu wa Ufungashaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimensions & Packaging: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Tags: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Production Technology: PET high permeability bottle
PE bottle cap
BOPP label
Design Challenge: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Research: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiration: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Project Duration: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Operation Flow: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Team Members: Li.Huang