Spicy Shrimp Soybean Sauce Ufungashaji wa Mchuzi by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Ufungashaji Competition Category.
DhahabuUfungashaji· 2023
Spicy Shrimp Soybean Sauce Ufungashaji wa Mchuzi
Client: Shenzhen Orange One Advertising Design Co., Ltd
Tuzo ya Dhahabu ya A' Design Award Winner in Ufungashaji Category
- 39,388
- Verified Award Winner
- Verify Award Status for #149029
The Design
About Spicy Shrimp Soybean Sauce Ufungashaji wa Mchuzi
Spicy Shrimp Soybean Sauce ni muundo wa ufungashaji wa rojo la kamba. Tofauti na bidhaa zinazofanana zinazotumia rangi kali na zinazovutia macho, ufungashaji huu unafuata mtindo rahisi na wa asili. Ufungashaji wa nje una alama ya kamba iliyoandikwa kwa mtindo wa kaligrafia kama kipengele chake kikuu cha kisanii. Chupa ya ndani ina lebo yenye mchoro rahisi wa mistari. Umbo laini la kikapu cha samaki linaipa bidhaa tabia ya joto na ya asili. Kifurushi kizima hakina plastiki isiyoweza kuoza, jambo linalopunguza madhara kwa mito na udongo. Muundo huu pia unalenga kuongeza uelewa kuhusu utunzaji wa mazingira.
The Recognition
About the Tuzo ya Dhahabu ya A' Design Award
Spicy Shrimp Soybean Sauce Ufungashaji wa Mchuzi ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Spicy Shrimp Soybean Sauce Ufungashaji wa Mchuzi inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Spicy Shrimp Soybean Sauce Ufungashaji wa Mchuzi huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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